Illinois-native Eric Wynne and Indianapolis-area native Michael Reid have 50 years of combined experience working for a Fortune 500 insurance and financial services company, including as owners and operators of their own agencies.

In 2016, the seasoned business leaders recognized a unique opportunity to leverage their sales, marketing and entrepreneurial backgrounds for an entirely new venture. Two years later, the duo along with other business partners formed @9 to forever change expectations in the game of golf by creating truly unforgettable experiences on the course.

The formation of @9 dates back to December 2016 when Wynne first collaborated with Indianapolis-based jeweler Reis-Nichols to facilitate a one-of-a-kind partnership with Swiss luxury watchmaker Breitling. For the first time in the company’s 133-year history, Breitling agreed to provide four world-exclusive editions of its most heralded watch, the Navitimer, through a unique collaboration with @9. Breitling agreed to provide 1,000 limited-edition watches that are made only for @9 and cannot be purchased anywhere else.

In 2017, Wynne and Reid brought the Exclusively @9 experience to a Web.com Tour professional golf tournament for the first time. A spectator participated in a putting contest for the chance to win the Breitling @9 Navitimer watch. She sank the putt, the crowd went wild, and they knew they were on to something big.

The success at the Web.com Tour event led to a partnership with The Fort Golf Resort at Fort Harrison in Indianapolis. Every day, throughout the entire 2018 golf season, players at The Fort Golf Resort have the opportunity to win the @9 Breitling Navitimer watch – exclusively available through @9 – any time they score a hole-in-one on a designated Par 3. The company is rapidly expanding with additional partnerships launching soon.


  • Did we enrich our customer’s exclusive experiences?
  • Did we enhance the products and services to exceed our customer’s expectations?

@9 we strive to create unique collaborative opportunities to deliver on our vision. Click here to see how it all started.

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